Write a Front Door visitors understand

Before you start#

• A card open in Card Editor.

Steps#

1. 01

   Step 1: Choose one audience#

   Decide who the card is for before writing. A card for first-time customers needs different wording from a card for potential collaborators. If you serve very different audiences, a separate card may be clearer than one page that tries to address everyone.

2. 02

   Step 2: State a useful reason to continue#

   Open Front Door and make your main message describe the help, information, or conversation the visitor can expect. Prefer concrete language such as 'Find the right service for your next project' over unsupported promises about income or guaranteed results.

3. 03

   Step 3: Keep the next step honest#

   Choose the available button treatment and wording that fit your brand. The label should describe what happens next, not imply that a sale, result, or signup has already happened.

   Front Door leads into your card journey. Make sure its promise matches the question and choices on The Hook.

4. 04

   Step 4: Read it as a first-time visitor#

   Use the card preview on this content step. Check the smallest screen you expect people to use. Remove repeated words, long explanations, and claims you cannot verify.

   Continue to validate the stage when required. Changing tabs or autosaving a draft is not the same as completing a stage or publishing it.

How you know it worked#

• A new visitor can tell who the card is for.
• The opening promise matches the next page.
• The button text describes a real action.

Tips#

• Write the full idea first, then shorten it.
• Choose clarity over clever wording when the two conflict.

Troubleshooting#

I cannot find a visitor preview in Setup.

Setup is for private configuration. Visitor previews belong on the card-content steps such as Front Door.

Related questions#

• Why is there no visitor preview on Setup?