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Card Studio

Give every answer the right Close

Set up choice-specific messages, media, and contact or connection actions.

5 min read For Card creatorsReviewed
Full handbook

Before you start#

  • Define your Hook choices first.

Steps#

  1. Step 1: Open the matching choice editor#

    Go to The Close and expand the editor for a defined Hook answer. Work through one answer at a time. This is a choice-specific editor, not one shared ending for every visitor.

  2. Step 2: Answer the visitor's selected need#

    Write a brief message that follows naturally from that answer. Explain what the visitor will get by taking the next step. If the person chose pricing information, help them understand how to obtain pricing rather than repeating your introduction.

    Avoid invented testimonials, proof, urgency, or guarantees. Use information you can stand behind.

  3. Step 3: Choose the action and destination#

    Use the available layout and action settings for that choice. Check the contact channel or link carefully. A message handoff may prepare text, but the visitor still needs to send it in the destination app.

    If you use a form or connection option, review the fields and wording it presents. A request for one response is not blanket permission to add someone to a mailing list.

  4. Step 4: Review media and repeat for the other answers#

    Check the photo, carousel, or other media attached to this Close. Reusable assets and media used on The Hook are not a substitute for reviewing this choice's own content.

    Repeat for every defined answer, validate the step, and publish explicitly when all paths are ready. Test the published path as a signed-out visitor.

How you know it worked#

  • Each defined answer has its own coherent ending.
  • Buttons lead to the intended destinations.
  • No wording suggests an unconfirmed message, booking, or outcome.

Tips#

  • One useful action is usually easier to understand than several competing requests.
  • Republish after changing a live card's Close.

Troubleshooting#

A change appears under one answer but not another.
That is expected for choice-specific settings. Open the other answer's editor and update it separately if needed.
A prepared chat message was not sent.
Opening a messaging app is only a handoff. The visitor must send the message; DH Connect cannot treat the handoff as confirmed delivery.

Related questions#

Ready to do it? You may be asked to sign in.

Edit The Close
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