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Card Studio

Build a Hook with useful answer choices

Ask a question that helps visitors choose their own relevant next step.

5 min read For Card creatorsReviewed
Full handbook

Before you start#

  • A card with Setup completed.
  • A clear idea of the visitor's likely needs.

Steps#

  1. Step 1: Choose the supporting media#

    Open The Hook and use Choose Your Hook Media. Choose Photo, Video, or Carousel as appropriate. Add only media you own or have permission to use. A useful image can work well; a video is not required.

    Check the chosen aspect ratio and the whole-image preview. Keep important faces and text visible. For externally hosted media, test the actual public watch experience.

  2. Step 2: Ask one answerable question#

    Use Your Hook Question to ask what would help the visitor now. For a local service, 'What would you like help with?' is clearer than a question that assumes the person already wants to buy.

    Do not ask for private financial, medical, or other sensitive information in casual card answers. Keep the question focused on an appropriate next conversation.

  3. Step 3: Define distinct choices#

    In Choice, enter concise answers that represent different needs. For example: 'See the options', 'Understand the process', and 'Ask a question'. These are examples, not requirements; use wording that fits your actual offer.

    Only defined choices belong in the Close editors. If you remove or rename an answer, revisit its Close before publishing.

  4. Step 4: Match each answer to The Close#

    Continue to The Close and check each answer's media, message, and action. A visitor who asks for information should not unexpectedly land in an unrelated signup or contact flow.

    Preview every choice instead of testing only the first answer. The question, answer label, and next action should make sense together.

How you know it worked#

  • The question is easy to answer.
  • Choices represent distinct visitor needs.
  • Every defined choice has a relevant Close.

Tips#

  • Use plain answers, not internal tag names.
  • Choice Auto Tags organize later activity; they do not replace clear visitor-facing wording.

Troubleshooting#

A Close editor is missing.
Check whether its corresponding Hook choice has been defined. The Close is choice-specific.
The photo looks wrong.
Check the source image and aspect ratio, then preview on a phone. Use a high-quality image without critical details at the edges.

Related questions#

Ready to do it? You may be asked to sign in.

Open Card Editor
Card Studio5 min readGive every answer the right Close

Set up choice-specific messages, media, and contact or connection actions.

Sharing & media4 min readUpload, name, and reuse photos

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Sharing & media4 min readBuild and reuse a photo carousel

Choose, order, and review a short series of images without changing your reusable source accidentally.

Pipeline4 min readUnderstand Choice Auto Tags

Know when a Hook choice can organize Pipeline activity and when a Team tag can apply.